NewCo is a health-minded technology company that enables people to be engaged in and direct their own health and wellness experiences with the support of a platform for accountability to reach their goals, coordinated and managed navigation, crowdsourced support and resources, and medical expertise that creates predictable outcomes and financial transparency.
Problem: No predictability of cost/value, un-differentiated choice Action: Try to research, feel stressed and unsure
NewCo: Health System Partner
NewCo: MVP
Assets: Expertise:
Product Position: Health System Partnership (key markets) Value Prop: Cost guarantee, predictability, savings, crowdfund; Connect to providers who get engaged, healthier patients Revenue: Risk share, transaction fees, advertising, retail offers