Part 2
Öykü Penceresi Metni
- CCA
- CCA - let's develop an authentic video highlighting women in hemophilia, and of course Pfizer's commitment.
- Let's get creative and salvage this. Tim, can your team handle it?
- We're on it. We'll work around the clock to make something engaging. We're thinking some kinetic typography should be the duct tape we need to fix it!
- We're on it. Let's do a global Google Hangout with women affected by hemophilia. Pfizer RD's CDO can moderate.
- Pfizer Client
- 9:00 AM
- 9:00 PM
- Besides the bad wifi, we are ALSO missing a participant. She is 20 minutes late!
- Let's move upstairs and hope she signs on by the time we're ready...
- iCS worked night...
- ...and day, with multiple rounds of edits to create a video that clients and their leadership team could all stand behind.
- And then, World Hemophilia Day arrived...
- I can't believe we are finally finished with that video. I thought this project would never end!
- The video posted on YouTube this morning, and was shared across all of Pfizer's internal and external channels! I hope it performs well!
- 800 likes, 600 shares on Facebook
- World Hemophilia Day Video Results
- Nearly 2.5K+ views
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- A VERY happy client
- Admiration and praise from Pfizer leadership and colleagues
30 Milyondan Fazla Storyboard Oluşturuldu