Unknown Story

Score 1 : 0
My fridge is empty! If I could just order...
The commercial beings with a clip of a house while there is a thunderstorm going on. AIDA: The strong winds, rain, and lightning will catch the attention of the audience, making want to continue to watch to see what happens in the commercial.
Steve is watching NHL hockey on his TV. He becomes hungry. This makes him sad and upset because he does not want to miss the game to cook food.
Score 1 : 0
When he opens his fridge, he becomes confused because it is almost completely empty.AIDA: When Steve says "If I could just order" this causes interest and builds tension in the audience as they are not completely sure what he means. It makes them want to know more about what is happening next.
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"Thank you" says Steve as he receives the bag of food he orderedAIDA: This creates more interest in the audience as they are curious how the character was able to order food to his house.
Steve is now able to enjoy the NHL game uninterrupted because he did not have to cookAIDA: His happy emotions reflect the Desire part of AIDA because he is happy and excited that he is able to eat. This influences the audiences emotions and makes them feel that they should order food too.
ADIA: This is the final scene of the commercial. This scene represents "Action" in AIDA as it is telling the audience to go and order Uber eats and try it for themselves

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