Geleceğe hazırlanırken şirketler stratejik planlamaya katılırlar. Bu süreç hem şirket içinde hem de dışında faktörlere bakar ve üretilen bilgileri organize etmek için sıklıkla bir SWOT analizi veya benzeri bir çerçeve kullanır. Dış faktörleri inceleyen stratejik planlamaya çevre taraması denir.
Strategic Planning and management & environmental scanning - PEST
Öykü Penceresi Metni
Slayt: 1
Raw Materials
Increased cost of mineral rights is not offsetting lower personnel and equipment costs for new deposits. Raw material costs are projected to rise over the next 5 years.
Slayt: 2
Inflation
Inflation rates of the dollar are low and trending down. This has no direct impact on widgets, but could impact exchange rates in the next year.
Slayt: 3
Global Economy
The global economy continues to be healthy, but EU instability and economic downturns in Brazil, Russia, and Saudi Arabia threaten to disrupt growth.
Slayt: 4
Interest Rates
First National Bank of Anytown
Interest rates remain low. Credit is readily available for business expansion.
Slayt: 5
Local Unemployment
Several of our primary manufacturing locations are experiencing very low unemployment. This could increase turnover and/or wages in the near future.