Using Storyboarding and de Bono's Six Thinking Hats

By Marissa Martinez

See more articles in the Business Resources section.

The Six Thinking Hats, a concept articulated by Edward de Bono, is a powerful tool for brainstorming and innovation. By breaking down thoughts into six “parallel” or “lateral” areas, it allows a spectrum of thought, from gut feeling to data analysis, to be separately discussed. By using these six types of thinking in a structured way, groups can more effectively approach problem solving.

The Six Thinking Hats

First, let's briefly explain the six hats and the role each plays:

Six Thinking Hats
Create your own at Storyboard That Blue Hat Green Hat Black Hat Red Hat Yellow Hat White Hat Manages the process Looks for alternatives, new solutions, and creative ideas Judges and plays "devil's advocate" Considers feelings, both positive and negative Explores value and benefits Focuses on facts and data Six Ways of Thinking I'm after the facts, and just the facts! Let's lay down some rules of order. What's something we haven't tried yet? I can see at least three problems with that plan. That's exciting but makes me anxious! It's not perfect, but there are definitely some upsides here!


Start My Free Business Trial

Our natural way of speaking often combines multiple hats. For example we may say, "This idea aligns with our current strategy and could improve our market position, but I'm not sure the cost is reasonable or that our customers will fall in love with it." That sentence goes from white hat (aligns with strategy – a fact) to yellow (improve market position – a benefit) to black (costly – what could go wrong) to red (customers may not love it – feelings). The six hat approach helps us to analyze these hats into different statements and consider them separately.

Hat Definition Examples
Blue Hat Manages the thinking process by timekeeping, moderating, and ensuring the Thinking Hat guidelines are observed.
  • "We will discuss this matter for one hour."
  • "Time to Yellow Hat this idea. Everything else aside, what are the benefits of this plan?"
  • "Let’s set aside emotional responses for the moment; we’ll come to them when it is time to put on the Red Hat."
White Hat Calls for and provides facts and data that are known or needed.
  • "What does it cost us to manufacture one unit?"
  • "Revenue was up 8.5% last quarter."
  • "There are estimated to be 75 million people that are 18-34 years of age in the US, as of last year."
Green Hat Focuses on alternatives, new perceptions, or fresh ideas.
  • "Instead of manufacturing in China, we could refurbish a plant in Detroit."
  • "This is a difficult position. Let’s brainstorm some potential solutions to address the Black Hat problems."
  • "Are there other options?"
Yellow Hat Finds the value and benefits of ideas and supporting concepts.
  • "Can we curtail heating or air conditioning to save on energy costs?"
  • "Our sales staff already has a lot of experience selling widgets."
  • "Pushing into a new market segment would open up a lot of room for growth."
Red Hat Acknowledges feelings like fear, disappointment, enthusiasm, and expresses intuitions or hunches.
  • "That suggestion makes me angry."
  • "I really love this project! I’m excited to work more on it!"
  • "There is no White Hat data to support it, but my gut says customers are afraid we'll cut legacy support down the road."
Black Hat Spots problems and tries to make the best argument against an idea.
  • "We don’t have the production capacity to expand that fast."
  • "I’m pretty sure that would be illegal."
  • "That idea has a lot of Yellow Hat benefits, what problems can we find with it?"

Using The Thinking Hats in Team Activities

Teams can use these hats in any order during a discussion, but typically progress from blue, to white, to green, to yellow, to red, and finally to black. This order organizes the discussion:

Any hat could make a reappearance in the discussion. For example, after facts (white) are laid out, more process (blue) may be applied, or after pros (yellow) and cons (black) are discussed, new ideas (green) may surface.

Thinking Hat Example

Here is an example using the Six Thinking Hats to examine and discuss a potential business decision. At Storyboard That, we constructed a fictional project: Social-Local-Mobile-Food, or SoLoMoFoo to illustrate all sorts of business ideas. This example shows how the Six Thinking Hats would be applied by the SoLoMoFoo team. Thoughts are explicitly broken down as answers to questions that correspond with each hat.

For more information and examples with SoLoMoFoo, check out Storyboard That's Illustrated Guide to Product Development.

Six Thinking Hats Example: SoLoMoFoo
Create your own at Storyboard That Blue Hat Green Hat Black Hat Red Hat Yellow Hat White Hat How do we approach this problem? What are the ground rules? What are some alternatives? How can we innovate? What doesn't work? What could go wrong? How does this make us feel? How will customers feel? What works? What are the benefits? What do we know? What does this tell us? SoLoMoFoo Let's see if we can think of a way to connect the food with the people! What about an app that sends users notifications whenever there is food to share? Not everyone knows when and where free food is available in the office. There is an opportunity to exchange information between people who are bringing in food and those who want to eat it. We can spend half an hour on brainstorming, and then an hour on discussion. If we have a really good idea, we'll take a half hour to discuss it and then table the matter for a week. It could also let users report when they bring in free food or have leftovers from meetings. No more wasted food! No more hangry coworkers! It won't be hard to make! Users will be happy, and not as hungry! It feels good to help make people happy! Hard to monetize. Is there already a system in place for this? It could be not many people use it.


Start My Free Business Trial

Parallel Thinking

Parallel Thinking” is de Bono’s term for a constructive alternative to “adversarial thinking”, or debate. Unlike adversarial approaches, where participants are championing ideas against each other, parallel thinking proposes that each participant work along a different track of thought, or that all participants approach one way of thinking at a time. Rather than opposing each other, everyone participating works along separate courses towards a common goal.

This is what a meeting looks like when parallel thinking isn’t enforced. The participants aren’t actively using the six hats, and while their statements, questions, and suggestions can each be identified, value is being lost as they shift between modes of thinking and get caught up on individual ideas.

An Undisciplined Approach
Create your own at Storyboard That We could offer incentives, like prizes for the top sales people. Revenue has had a downward trend this quarter. 13% compared to this time last year. By how much? Alright, we have 45 minutes, let's try to identify a tentative solution. Both of those ideas could increase sales. We could also cut commissions for the bottom 5% of sales staff. I'd feel uncomfortable reducing commissions for any staff. I think they'd be upset. Upsetting the sales staff and reducing morale seems like too big a drawback. But the increased revenue might not outweigh the cost of prizes.


Start My Free Business Trial

This isn’t a bad meeting, but it is easy to see how participants could get caught up defending a pet idea or attacking other people’s suggestions. Let’s look at how it could improve if the participants engage in parallel thinking. As this scenario illustrates, parallel thinking has a number of advantages. It separates thoughts to avoid confusion and helps participants furnish better answers by asking them to tackle small, discrete questions, rather than large, complex ones. It creates an atmosphere conducive to exploring ideas rather than one set on proving one side right. The Six Thinking Hats are a tool for enforcing a disciplined parallel thinking strategy.

Parallel Thinking in Action
Create your own at Storyboard That