عند التحضير للمستقبل، تشارك الشركات في التخطيط الاستراتيجي. هذه العملية تنظر إلى العوامل داخل وخارج الشركة، وكثيرا ما توظف تحليل سوت، أو إطار مماثل، لتنظيم المعلومات التي تم إنشاؤها. ويسمى التخطيط الاستراتيجي الذي يدرس العوامل الخارجية المسح البيئي.
Strategic Planning and management & environmental scanning - PEST
نص القصة المصورة
الانزلاق: 1
Raw Materials
Increased cost of mineral rights is not offsetting lower personnel and equipment costs for new deposits. Raw material costs are projected to rise over the next 5 years.
الانزلاق: 2
Inflation
Inflation rates of the dollar are low and trending down. This has no direct impact on widgets, but could impact exchange rates in the next year.
الانزلاق: 3
Global Economy
The global economy continues to be healthy, but EU instability and economic downturns in Brazil, Russia, and Saudi Arabia threaten to disrupt growth.
الانزلاق: 4
Interest Rates
First National Bank of Anytown
Interest rates remain low. Credit is readily available for business expansion.
الانزلاق: 5
Local Unemployment
Several of our primary manufacturing locations are experiencing very low unemployment. This could increase turnover and/or wages in the near future.