The 4 Ps of Marketing - Marketing and Advertising Example
Storyboard Beskrivelse
A spider map of the 4 Ps of marketing (product, price, place, promotion) for TagBack, waterproof QR name labels.
Storyboard Tekst
- Glide: 1
- Product
- Pack of 25 - 3 sizes - waterproof
- TagBack
- Scan: Return me to the school office
- TagBack
- A pack of 25 waterproof stick-on labels in three sizes. Scanning the QR code shows "Return me to the school office" and never shows a phone number.
- Glide: 2
- Price
- TagBack: $10 a pack
- Costs $3.50 to make
- $25 bottle
- $10 a pack. It costs $3.50 to make, and it is cheaper than replacing one $25 water bottle.
- Glide: 3
- Place
- Back-to-school night table
- Online order form in the PTA newsletter
- TagBack
- An online order form linked from the PTA newsletter, plus a table at back-to-school night.
- Glide: 4
- Promotion
- Morning announcements: 30-second video
- TagBack
- Name it.Scan it.Get it back.
- A poster at back-to-school night, a 30-second video on the morning announcements, and the slogan "Name it. Scan it. Get it back."