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Käytä Case-mallia - Tuotteen kuvakäsikirjoituksen malli

Glide: 1
Problem Experienced
I am doing ______________and really wish I could______________
Clearly show an example scenario where the customer is experiencing a pain point where they would want your product.
Glide: 2
Solution Search
I try the obvious solution______________but______________
For most problems there is an existing solution, explain why it doesn't quite work in your scenario.
Glide: 3
Product Discovery
Oh I just found______________by ______________
Show a plausible way your user could be introduced to your product/offering. Google? Word of Mouth?
Glide: 4
Product Experienced
All I do is hit this magic button...
Magic Button
Show a magical solution that largely ignores the bigger question of how the technology works behind the scene.
Glide: 5
Problem Alleviated
______________shows up at______________
After the magic button is pressed, what happens from a customer perspective?
Glide: 6
Beneficial Outcome
Wow! This product saved me______________and let me______________
Why is the customer happy? What benefit to them was experienced?

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