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Five Forces Template

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De fem Kræfter

Porters fem kræfter til konkurrenceanalyse

af Nathanael Okhuysen

Industriel organisation er et studieområde, der undersøger forskellene mellem den "perfekte" konkurrence blandt virksomheder, der findes i økonomibøger og den "ufuldkomne" konkurrence, der findes i den virkelige verden. Et værktøj, der stammer fra feltet, er Michael Porters "fem kræfter" -analyse, lige fra begyndelsen af ​​sin seminalbog, Competitive Strategy. Porter udviklede analysen af ​​fem kræfter som en mere stringent variation af den meget brugte SWOT-analyse. Rammen fokuserer på niveauet for konkurrence inden for en industri for at vurdere virksomhedens strategiske position. I modsætning til SWOT-analysen undersøger de fem kræfter erhvervsmiljøet i stedet for at undersøge et bestemt firma selv. Sammen med PEST-analysen graver den dybere ind i mulighederne og truslerne i SWOT.


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Five Forces Template - Porter's Five Forces framework.

Storyboard Tekst

  • Glide: 1
  • Rivalry
  • [Depict the most important factor(s) impacting rivalry in your industry.]
  • • What factors promote or constrain rivalry in your industry? • List them here
  • Glide: 2
  • Subsitution
  • [If you are concerned about a specific substitute, depict it here. Otherwise, illustrate or represent the most salient factor(s) listed below.]
  • • What product(s) could replace yours?• What factors make this more or less likely?• List some potential substitutes or the factors impacting a specific substitute
  • Glide: 3
  • Sellers
  • [If a particular seller (or small group of sellers) exert a lot of power in your industry, depict them here. Otherwise, illustrate or represent the most salient factor(s) listed below.]
  • • What factors increase or decrease the power of those who sell to your industry?• Is a particular seller very powerful?• List some here
  • Glide: 4
  • Buyers
  • [If a particular buyer (or small group of buyers) exert a lot of power in your industry, depict them here. Otherwise, illustrate or represent the most salient factor(s) listed below.]
  • • What factors increase or decrease the power of those who buy from your industry?• Is a particular buyer very powerful?• List some here
  • Glide: 5
  • New Entrants
  • [Illustrate factors that raise or lower barriers to entry into your industry. Alternately, depict a prospective entrant who is likely to enter the industry.]
  • • What factors make entry into your industry more or less likely? • List some here