Five Forces Template
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Hvad er Porters fem Kræfter af Konkurrence?
af Nathanael Okhuysen
Industriel organisation er et studieområde, der undersøger forskellene mellem den "perfekte" konkurrence blandt virksomheder, der findes i økonomibøger og den "ufuldkomne" konkurrence, der findes i den virkelige verden. Et værktøj, der stammer fra feltet, er Michael Porters "fem kræfter" -analyse, lige fra begyndelsen af sin seminalbog, Competitive Strategy. Porter udviklede analysen af fem kræfter som en mere stringent variation af den meget brugte SWOT-analyse. Rammen fokuserer på niveauet for konkurrence inden for en industri for at vurdere virksomhedens strategiske position. I modsætning til SWOT-analysen undersøger de fem kræfter erhvervsmiljøet i stedet for at undersøge et bestemt firma selv. Sammen med PEST-analysen graver den dybere ind i mulighederne og truslerne i SWOT.
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Storyboard Beskrivelse
Five Forces Template - Porter's Five Forces framework.
Storyboard Tekst
- Glide: 1
- Rivalry
- [Depict the most important factor(s) impacting rivalry in your industry.]
- • What factors promote or constrain rivalry in your industry? • List them here
- Glide: 2
- Subsitution
- [If you are concerned about a specific substitute, depict it here. Otherwise, illustrate or represent the most salient factor(s) listed below.]
- • What product(s) could replace yours?• What factors make this more or less likely?• List some potential substitutes or the factors impacting a specific substitute
- Glide: 3
- Sellers
- [If a particular seller (or small group of sellers) exert a lot of power in your industry, depict them here. Otherwise, illustrate or represent the most salient factor(s) listed below.]
- • What factors increase or decrease the power of those who sell to your industry?• Is a particular seller very powerful?• List some here
- Glide: 4
- Buyers
- [If a particular buyer (or small group of buyers) exert a lot of power in your industry, depict them here. Otherwise, illustrate or represent the most salient factor(s) listed below.]
- • What factors increase or decrease the power of those who buy from your industry?• Is a particular buyer very powerful?• List some here
- Glide: 5
- New Entrants
- [Illustrate factors that raise or lower barriers to entry into your industry. Alternately, depict a prospective entrant who is likely to enter the industry.]
- • What factors make entry into your industry more or less likely? • List some here
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