Five Forces Widget Sub-analysis
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Hvad er Porters fem Kræfter af Konkurrence?
af Nathanael Okhuysen
Industriel organisation er et studieområde, der undersøger forskellene mellem den "perfekte" konkurrence blandt virksomheder, der findes i økonomibøger og den "ufuldkomne" konkurrence, der findes i den virkelige verden. Et værktøj, der stammer fra feltet, er Michael Porters "fem kræfter" -analyse, lige fra begyndelsen af sin seminalbog, Competitive Strategy. Porter udviklede analysen af fem kræfter som en mere stringent variation af den meget brugte SWOT-analyse. Rammen fokuserer på niveauet for konkurrence inden for en industri for at vurdere virksomhedens strategiske position. I modsætning til SWOT-analysen undersøger de fem kræfter erhvervsmiljøet i stedet for at undersøge et bestemt firma selv. Sammen med PEST-analysen graver den dybere ind i mulighederne og truslerne i SWOT.
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Storyboard Beskrivelse
Five Forces Sub-Analysis - An in-depth look at the factors which influence new entrants to the widget industry.
Storyboard Tekst
- No Key Intellectual Property
- Profitability
- Economies of Scale
- While some widget production processes are still patented, many alternatives exist and are widely available for a nominal cost. This benefits new entrants.
- The widget industry is not remarkably profitable. This will deter new entrants.
- The low margins on widget production are primarily due to cost of raw materials. Profitability comes through mass production. This impedes new entrants.
- Internal Regulations
- Welcome to the 83rd annual WMC convention.
- Factors Impacting Entry into the Widget Industry
- Expensive Facilities
- Since the Great Widget Collapse of 1937, the Widget Manufacture's Consortium instituted stricter marketing rules to protect consumers and burden new entrants.
- Modern widget production requires significant land, structures, and machinery. These items usually require extensive capital investment, raising barriers to entry.
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