PEST sub-analysis
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PEST-analyse
af Nathanael Okhuysen
Når man forbereder sig på fremtiden, involverer virksomheder sig i strategisk planlægning. Denne proces ser på faktorer både inden for og udenfor virksomheden, og bruger ofte en SWOT-analyse eller lignende rammer til at organisere de genererede oplysninger. Strategisk planlægning, der undersøger eksterne faktorer kaldes miljøscanning.
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Storyboard Beskrivelse
Strategic Planning and management & environmental scanning - PEST
Storyboard Tekst
- Glide: 1
- Raw Materials
- Increased cost of mineral rights is not offsetting lower personnel and equipment costs for new deposits. Raw material costs are projected to rise over the next 5 years.
- Glide: 2
- Inflation
- Inflation rates of the dollar are low and trending down. This has no direct impact on widgets, but could impact exchange rates in the next year.
- Glide: 3
- Global Economy
- The global economy continues to be healthy, but EU instability and economic downturns in Brazil, Russia, and Saudi Arabia threaten to disrupt growth.
- Glide: 4
- Interest Rates
- First National Bank of Anytown
- Interest rates remain low. Credit is readily available for business expansion.
- Glide: 5
- Local Unemployment
- Several of our primary manufacturing locations are experiencing very low unemployment. This could increase turnover and/or wages in the near future.
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