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Inside the mind of the Chinese consumers
Storyboard Beschreibung
Cesar Vacca
Storyboard-Text
- It´s a misconception because,A new “me” generation is emerging.You’ll need new HR policies, practices, and people-managementmethods to motivate Chinese workers.
- ¿What do you think about, Chinese employees primary aim is to work hardand get rich?
- Is Incredible how the 68% of employees don’t approach their work with passion orfeel a personal connection totheir jobs. Many feel employersdon’t sufficiently reward their efforts or provide enough development opportunities
- To combat the absenteeism andlukewarm productivity resultingfrom disengagement, avoid managing Chinese workers as if they wereinterchangeable automatons. Instead, view them as completehuman beings with individuals trengths, needs, and growth potential.
- ¿Do you think that Chinese consumers have a lot of money to spend?
- I think that though incomes are rising, most Chinese consumers remain too poor to purchase what they want.
- All Chinese are benefitingequally from the rise inChina’s average income.
- Some Chinese are faring betterthan others. And the better offamong them such as affluenturban dwellers already ownwhat they want most, includingTVs and mobile phones.
- To seize opportunities in the moreaffluent market, emphasize repeatand replacement purchases overfirst-time product acquisition. Andlook more to word-of-mouth thancompany-managed communications to drive sales
- people thinks the biggest markets among Chinese consumers are forbasic household products.
- But they are wrong because,Chinese consumers’ demand formerely functional products (vacuum cleaners, washing machines,refrigerators) has paled comparedto a hunger for stylish offeringsthat “suit one’s tastes.”
- For the last decade, the Gallup Organization has surveyed the people ofChina, as both consumers of goods and employees of the companiesthat produce those goods. The data provide a unique picture ofchanging consumer attitudes, market opportunities, and managementchallenges.
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