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Storyboard-Text
Finally, class is over. Boy, oh boy, am I hungry!
Me too. Too bad we have to eat that dining hall food. It is sickening and unhealthy!
Yeah, you're right! Plus, no healthy or plant-based options exist for a guy like me!
A problem is identified: hungry college students.
What's this, I see? Chipotle meals for $9.99...just for students!
DINING HALL
Limited options from the dining hall tend to be repetitive and unappetizing.
Wow, what a bargain! That burrito looks scrumptious, and there is a Chipotle five minutes from us. Let us go there instead!
DINING HALL
Many of the options tend to be unhealthy and limited to people with dietary restrictions.
Mmm mm mmm! How delicious and filling! I will be a frequent of this Chipotle from now on.
The students noticed the flyer at a time when they were already hungry. It captures their attention.
The deal as well as the close proximity to the university's campus makes it an attractive option.
The students enjoy their meals and become recurring customers of Chipotle.