Brand Lattice- Before & After
Storyboard-Text
- AFTER
- BEFORE
- Our website isn't working. We need something fresh.
- Let's talk about the brand.
- Not sure. 'Innovative', I guess.
- Well, let's give this a try.
- What do you think of this take on the site?
- I don't know- it just doesn't quite feel like 'us'.
- Ah. Hmmm….
- Our website isn't working. We need something fresh.
- Let's use this to align your new site with your brand.
- OK. Neato.
- I think we've really zeroed in on their brand personality.
- (awesome, aligned site mock-up's)
- How is this direction?
- Excellent. I have questions I'll constructively formulate in line with the board we did.
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