Brand Identity Poster - Marketing and Advertising Example
Storyboard Beschreibung
A brand identity poster for TagBack, a student-made QR name label: name, logo, slogan, colors, brand voice, and what the brand is and is not.
Storyboard-Text
- Gleiten: 1
- Name
- TagBack
- Tag it + get it back
- TagBack: it says what the product does (tag it, get it back) and is easy to remember.
- Gleiten: 2
- Logo
- TagBack
- A name tag with a curved arrow pointing back to it.
- Gleiten: 3
- Slogan
- Name it. Scan it.Get it back.
- "Name it. Scan it. Get it back."
- Gleiten: 4
- Colors
- Bright Orangeeasy to spot
- Navylooks reliable
-
- Bright orange (easy to spot) and navy (looks reliable).
- Gleiten: 5
- Brand Voice
- Your hoodie called. It wants to come home.
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- Friendly and a little funny: "Your hoodie called. It wants to come home."
- Gleiten: 6
- We Are / We Are Not
- WE AREhelpfulreliablekid-proof
- WE ARE NOTbabyisha tracking devicea way to share personal info
- We are helpful, reliable, kid-proof. We are not babyish, a tracking device, or a way to share personal information.