Same Product, Three Channels - Marketing and Advertising Example
Storyboard Beschreibung
One TagBack ad designed for a pick-up line banner, a social media video post and a morning-announcements video spot, compared by audience, time, message and call to action.
Storyboard-Text
- Gleiten: 1
- Billboard: Banner at the Pick-Up Line
- Lost it?TagBack it.$10 for 25.
- Who sees it: parents waiting in the car line.How long they look: about 3 seconds.
- Gleiten: 2
- Social Media: Short Video Post
- Lincoln Middle School
- Is your kid's hoodie in here?
- Who sees it: parents who follow the school's page.How long they look: 1–2 seconds unless the first frame hooks them.
- Gleiten: 3
- Video Spot: Morning Announcements
- TagBack:The Lost Hoodie
- Who sees it: every student, every morning for a week.How long they look: a full 30 seconds.
- Gleiten: 4
- Billboard: Call to Action
- Scan to order
- TagBack: $10 for 25
- Message: seven words or fewer, "Lost it? TagBack it. $10 for 25." Call to action: scan the big QR code on the banner. Changed: the short look keeps only the slogan and price.
- Gleiten: 5
- Social Media: Call to Action
- Name it. Scan it.Get it back.
- TagBack
- Tap the link to order
- Message: the overflowing lost-and-found bin, then the label being scanned. Call to action: tap the link to order. Changed: the first frame has to hook a scrolling parent.
- Gleiten: 6
- Video Spot: Call to Action
- Tell your parents:order on the PTA page.
- Message: the full story from the commercial storyboard. Call to action: "Tell your parents: order on the PTA page." Changed: students can't buy, so it asks them to tell a parent.