Startup Ethics Dilemma - Entrepreneurship Example
Storyboard Beschreibung
TagBack's ethics dilemma: an advertiser offers $1,000 for student scan data, with the consequences of selling versus saying no and the team's decision.
Storyboard-Text
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- The Dilemma
- An advertising company offers TagBack $1,000 for a list of which students scanned tags, and where. That's more than a year of sales.
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- Choice A: Sell the Data
- TagBack buys a better printer and expands. Then a parent finds out, posts about it, the school bans TagBack, and families feel betrayed.
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- Choice B: Say No
- TagBack grows slowly but adds "We never sell your data" to every package. Parents trust it, and it becomes the reason families choose TagBack.
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- Our Decision
- Say no. Our whole business is privacy; the promise is worth more than $1,000.