Outsiders Creative Artistic Project

Ice Cream analogy for Outsiders Creative Project

The boy is going to his favorite ice cream parlor. However, he realizes that the price for specific flavors have changed!
Why is it more expensive than all the other flavors? They recently changed the price!
What flavor should I get? I want to get strawberry, but its $5 when all the other flavors are only $3!
That's a great question! It's more complicated than just a production issue. We wanted to test out a theory with people and how they react to money labels
I have a question. Why did the price for the strawberry flavor go up?
Hi there! How can I help you?
Hello! You're just the person I'm looking for!
We recognized that our customers bought the more expensive things because they thought they were worth more!
That's a great question! The answer is actually pretty smart!
We noticed that putting a label was making people more drawn towards that flavor. And it worked!
Even though before the price change vanilla was the flavor with the most sales, now everybody is talking about how good strawberry is!
When we made the strawberry flavor more expensive, people automatically assumed that the flavor would taste better
Interesting...They thought better of the flavor just because of the price!
It's important to not create an impression of something before understanding the whole story!
So the label of money defines the value of the flavor!
So, what flavor would you like?
I think that I'll take a scoop of vanilla! I don't care what the price is, this is delicious!

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