NewCo Draft
Storyboard-Text
- Patient: Now What?
- Automated
- BLOG
- A baby! OMG! When am I due? What's the next step? Is it a boy or a girl? How much will this cost? When should I tell work? Do I need to double my calories? How big is my baby? Can I still do that 5k?
- Patient: Goal Setting
- It's early and I've already started gaining weight--how will I manage this? What exercises can I do? How do I meet my goals?
- Patient: Needs Help
- All of these appointments are wearing me out. These bills are confusing. I think of questions all the time. This is too much to manage.
- - Problem: Confused and overwhelmed by questions - Action: Seek answers online, with friends/family
- NewCo: Free Platform Engagement
- Engagement, Social Financial, Medical, Coping
- Engagement, Social
- Online Tools, Research, Insights, Advice
- Financial, Medical, Coping
- - Problem: "You all" don't connect my wellness goals to a plan - Action: Self manage, waste time on administrative tasks
- NewCo: Personalizing Healthcare
- Your Goals Health Paths Your Personal Plan
- Health Pathways
- Problem: How to optimize finances, life, medical, wellness Action: Self manage, waste time on administrative tasks
- NewCo: Subscription CoPilot
- Call Ctr Team
- VIP Concierge
- - Product Position: Crowdsourced; Entry point to stickiness - Value Prop: Free, quick, trusted healthcare answers, resources - Revenue: Advertising, retail offers
- Freemium Content
- Online Tools, Research, Insights, Advice, Product Access
- - Product Position: Relevant, real-time data - Value Prop: Personalized plan/goals for health and wellness - Revenue: Advertising, retail offers, analytics
- Building Profile
- Product Position - Decrease friction, remove complexity, anxiety Value Prop - Predictive convenient solutions (schedule, Q&A, $) Revenue - Tiered subscription packages
- Subscription Copilot
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