Managers SMART
Storyboard-Text
- Business Context
- Specific
- 50
- Measurable
- Montblanc's sales manager wants to increase the sales of the gift set. To make this objective SMART, they would present it in the following way:
- Achievable
- Sell 50 gift sets in each store during the week leading up to Christmas
- Realistic
- Ask the manager to submit sales totals at the end of each week
- Time
- X
- X
- December
- X
- X
- X
- X
- X
- Merchandising and sales training for a proactive proposal of gift sets
- Stores sell an average of 10 gift sets per week throughout the year. There is traditionally a sharp increase of gift sales around Christmas. With sufficient marketing in the month before Christmas, the objective can therefore be achieved
- The goal must be achieved by 24 December
- X
- X
- X
- 24
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