Texto del Guión Gráfico
- Buying is a behavioral that always held in our life. But, do you know, your buying behaviors are leading by motivation, personality, and emotion
- motivation is drove by needs, there are the diagram called Maslow’s hierarchy of needs, showing different level of needs.
- Physiological needs
- Love and belonging
- Safety needs
- Esteem
- Self-actualization
- The motivation of having fine dining, is not for Survive, full or health, even though the good taste is not the reason at all. The environment and the service are also a important reason for this guy to choose fine dining. In this situation, the level of needs is higher to ‘esteem’. The motivation is not only for taste, buy also for get respect .
- Let’s look at Leon, this guy pretty like trying different delicious dishes.
- Yes, part of reason is the dishes, but also for good environment and service
- Why you spend so much for fine dining? For the good tasting?
- Of coarsely for the delicious dishes.
- What is your motivation for trying such dishes?
- That is the latent motives, which is unknown or not freely admitted to.
- No!
- This the manifest motives, right? The motive you known and freely to admitted. I know you also want to show off!
- So why you taking photo and upload to social media?
- Emotion is also an important part to affect customer behavior, it can be divided as emotion arousal – purchasing for having the good feeling, and emotion reduction-purchasing for reducing or avoiding bad feeling. Leon is a good example for that.
- I love trying different dishes, they had brought so much happiness for me!
- Of course! Having good dishes is the way for me to celebrate something good, and the way for me to reduce the bad feeling!
- Seems the good dishes can arousal your emotion
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