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Texto del Guión Gráfico
- Jude decided to go to the library since he was bored at home.
- Advertising is the action of calling public attention to an offering through paid announcements by an identified sponsor.
- According to Kotler, "Advertising" is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
- 1. Promotion is one of the elements in the marketing mix. It involves communication about the product or service through advertising, sales promotion, personal selling, and public relations.
- 2. Its communication techniques are aimed at informing, influencing, and persuading customers to buy or use particular goods.
- Jude is currently reading about advertising and its different types.
- 3. There are also five types based on the medium used for advertising. Print advertising, broadcast advertising, outdoor advertising, digital advertising, and product/brand integration are examples of these.
- 1. The Objectives of Advertising. There are 3 main objectives of advertising. These are: to inform, to persuade, and to remind.
- 4. Maybe I'll watch a YouTube video on it to fully understand it.
- 2. There are different types of advertising according to their level of penetration. First is above the line advertising. The second is below the line advertising, and the third is through the line advertising.
- Jude was reading about marketing when a marketing teacher approached him.
- 1. I saw you were reading about marketing. I'm a marketing instructor. Perhaps I can assist you. I've got some spare time.
- 4. Let's go outside to the café so we don't bother anyone else.
- 2. Yes, I'm reading about promotion in the marketing mix, and I'm on the page discussing various advertising mediums.
- 3. Wow, thank you.
- Mr. Shin, the instructor then proceeded to share his knowledge about promotion.
- 1. A sales promotion is a marketing strategy in which a product is marketed through short-term appealing activities in order to generate demand and sales.
- 2. In promotion we have two activities: outdoor and indoor.
- Mr. Shin discusses what personal selling is and common personal selling techniques.
- 1. Personal selling is the act of convincing prospects to buy a given product or service. It is the most effective and costly promotional method.
- 2. It is effective because there is face-to-face conversation between the buyer and seller, and the seller can change its promotional techniques according to the needs of the situation.
- Mr. Shin outlines the public relations before leaving.
- 3. Public relations encompasses media relations, investor relations, government relations, community relations, internal relations, customer relations, and marketing communications.
- 1. Next is about public relations. It is a strategic communication process companies, individuals, and organizations use to build mutually beneficial relationships with the public.
- 2. And there are various types of public relations.
- 3. And there are a lot of forms of sales promotion, such as sampling, coupons, premium offers, price reductions, trade-in allowances, loyalty programs, salesman competitions, merchandising incentives, and so on.
- 3. I'm going to share with you the common personal selling techniques.
- 4. We have sales presentations, conversations, demonstrations, addressing objections, field selling, retail selling, door-to-door selling, consultative selling, and reference selling.
- 4. Last but not least, these are the top most effective PR technologies for your business: Video Marketing, Cross Marketing, Event Management, and IPR.
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