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- QR code message: "George Brown - Make your career goals a reality."
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- Thinking: "Just what I need—a degree to kickstart my career!"
- She feels curious and motivated.
- Maya scans the George Brown QR code with her iPhone at the bus stop
- Brand Support: George Brown uses a QR code on a transit advertisement to provide instant access to program information and career outcomes.
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- Thinking: "These programs seem practical and focused on real-world experience."
- She browses student stories on George Brown's Instagram via the QR code. She feels interested and encouraged.
- Brand Support: Mobile-optimized content, student success stories, and short-form videos create a seamless experience across devices.
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- Thinking: "This could be a good fit, but I want to compare my options."
- GEORGE BROWN POLYTECHNIC
- GEORGE BROWN COLLEGE - APPLY NOW!
- She visits the George Brown website, explores program details, and signs up for an information session. She feels optimistic but has questions.
- Brand Support: Detailed program pages, virtual tours, and easy registration tools help her continue her research journey from her desktop.