Cuando se preparan para el futuro, las empresas se dedican a la planificación estratégica. Este proceso examina los factores dentro y fuera de la empresa, y emplea a menudo un análisis DAFO, o un marco similar, para organizar la información generada. La planificación estratégica que examina factores externos se denomina exploración ambiental.
Strategic Planning and management & environmental scanning - PEST
Texto del Guión Gráfico
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Raw Materials
Increased cost of mineral rights is not offsetting lower personnel and equipment costs for new deposits. Raw material costs are projected to rise over the next 5 years.
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Inflation
Inflation rates of the dollar are low and trending down. This has no direct impact on widgets, but could impact exchange rates in the next year.
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Global Economy
The global economy continues to be healthy, but EU instability and economic downturns in Brazil, Russia, and Saudi Arabia threaten to disrupt growth.
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Interest Rates
First National Bank of Anytown
Interest rates remain low. Credit is readily available for business expansion.
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Local Unemployment
Several of our primary manufacturing locations are experiencing very low unemployment. This could increase turnover and/or wages in the near future.