SWOT Frayer

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Strengths
•Readily achievable development goals•Experience and reputation launching similar products•Low overhead costs•Low initial capital requirements
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Weaknesses
•Development resources currently tied up in other projects•Target market is highly heterogeneous
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Opportunities
•Network of local companies and workspaces provides viable initial market• Product is unique
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Threats
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•Potential tort and/or health code liabilities•Product is easy to replicate on technical level•Existing social networks may act as competition