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טקסט Storyboard

  • שקופית: 1
  • Hey John!
  • Hey Melissa, how are you?
  • שקופית: 2
  • John, you study medicine and how people function and I study risk...
  • Have you ever thought about how they interact?
  • שקופית: 3
  • Think about the underwriting process. We use your medical history to help determine customers Insurance premiums.
  • שקופית: 4
  • Some medical data could be unethical to use to help rate policies, that's why laws are put in place to help with discrimination in health insurance (GINA laws).
  • שקופית: 6
  • Friends, Dr. John Erie (right) and insurance agent, Melissa Foremost (left) meet for coffee.
  • שקופית: 7
  • It's a process called predictive modeling! Your personal biology helps us better access your future needs. Less guessing, more analysis.
  • I guess we both use biology to improve lives, just in different ways!
  • שקופית: 8
  • HAHAHA
  • HAHAHA
  • שקופית: 9
  • Monitoring your sleep cycles such as how many REM cycles you complete a night must be important if they can use it for insurance!
  • שקופית: 10
  • Good Night!
  • שקופית: 11
  • THE NEXT DAY...
  • שקופית: 12
  • Mapping genes and predicting diseases isn't much different from the process of predictive modeling in the insurance industry...
  • שקופית: 13
  • If insurers use data like this ethically, then they could really make a difference in how people view insurance as a whole.
  • שקופית: 14
  • Meanwhile...
  • Wearable fitness tech and health tracking apps can really change how we write risks.
  • שקופית: 15
  • Assessing biological data doesn't just help with our rating process but also helps us provide efficient coverage for all of our customers!
  • שקופית: 0
  • I don't think I ever have, but now that you mention it, I'm curious...
  • Wait... isn't using some ones medical data kind of invasive?
  • So, the fitness tracker app on my phone that tracks sleep patterns, my heart rate, and calorie intake, could be used to determine how much health insurance I need?
  • Wow! Interesting, I use biology everyday to save lives, I didn't realize it could save me money!
  • No! Not unless you specifically volunteered to submit that data in order to get discounts, that some companies offer.
  • Things like smoking and unhealthy eating habits affect cardiovascular health and even those could change how we assess risk.
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