Untitled Storyboard

שקופית: 1
Yep! No more competing for the customers. The customers will be able to go to one place without choosing between our restaurants
Wait, so now there's less competition? What about customer
Nice! They can get both of our menu items, at one place! More profit for us, more convenience for our customers!
Johnny is concerned about the customers and Jim reassures him that its just more convenient for them. Johnny agrees with Jim now and decides its a good idea to become one company.
שקופית: 2
Horizontal Merging of Mcdonalds and Burger King
Jim, we are both fighting for the same customers every day.
Johnny, what if we stopped competing and worked together?
Like Merging together?
Johnny is the owner of Mcdonalds and Jim is the owner of Burger King. Lately their competition for customers has been getting intense. Since people are going to both places instead of just one, neither of them are making full profit. They came together to meet and talk about how to solve this problem.
שקופית: 3
Yes exactly. A horizontal merger- when two similar companies in the same industry combine
Wouldn't that just make one giant fast-food company?
Right. More control, efficiency, profit, and money!
Jim explains what a horizontal merger is to Johnny. Johnny still is unsure about Jim's idea. Jim is trying to convince Johnny

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