כאשר מתכוננים לעתיד, חברות עוסקות בתכנון אסטרטגי. תהליך זה בוחן גורמים בתוך החברה ומחוצה לה, ולעיתים קרובות מעסיק ניתוח SWOT, או מסגרת דומה, כדי לארגן את המידע שנוצר. תכנון אסטרטגי הבוחן גורמים חיצוניים נקרא סריקה סביבתית.
Strategic Planning and management & environmental scanning - PEST
טקסט Storyboard
Local Unemployment
Raw Materials
Inflation
Several of our primary manufacturing locations are experiencing very low unemployment. This could increase turnover and/or wages in the near future.
Increased cost of mineral rights is not offsetting lower personnel and equipment costs for new deposits. Raw material costs are projected to rise over the next 5 years.
Inflation rates of the dollar are low and trending down. This has no direct impact on widgets, but could impact exchange rates in the next year.
Interest Rates
First National Bank of Anytown
Economic Factors
Global Economy
Interest rates remain low. Credit is readily available for business expansion.
The global economy continues to be healthy, but EU instability and economic downturns in Brazil, Russia, and Saudi Arabia threaten to disrupt growth.