metabical - storyboarding 1

At CSP, Barbara Printup is presenting her marketing team’s strategy to CSP’s CEO...
As we found out from our market research, the demographic profile which best matches our needs are wealthy educated women in the age range of 35 to 65…
METABICAL:MARKET RESEARCH
Steve Jobs, CEO, CSP
…not only are they aware of the health-risks of being overweight, but they also actively want to lose weight and have a healthy lifestyle.
PSYCHOGRAPHICSEGMENTATION REPORT
Just what we need in a customer for Metabical...
Also,they are the ones who can afford to pay out-of- pocket if our prescription-drug model doesn’t work out…
MARKETING SURVEY RESULTS
Great! We have our target customer. How are we thinking about positioning Metabical in the market?
We want to position Metabical as "The world’s #1 weight-loss drug clinically-proven & approved by the FDA specifically for overweight individuals"
POSITIONINGSTRATEGY

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