Product Solution Benefit

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Problem Experienced
I am doing ______________ and really wish I could ______________
Solution Search
I try the obvious solution ______________ but ______________
Product Discovery
Oh I just found ______________ by ______________
Clearly show an example scenario where the customer is experiencing a pain point where they would want your product.
Product Experienced
All I do is hit this magic button...
For most problems there is an existing solution, explain why it doesn't quite work in your scenario.
Problem Alleviated
______________ shows up at ______________
Show a plausible way your user could be introduced to your product/offering. Google? Word of Mouth?
Beneficial Outcome
Wow! This product saved me ______________ and let me ______________
Show a magical solution that largely ignores the bigger question of how the technology works behind the scene.
Magic Button
After the magic button is pressed, what happens from a customer perspective?
Why is the customer happy? What benefit to them was experienced?

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