INN

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We interrupt this broadcast with a burger weather update!
Prices are up all over the western United States. Expect soggy fries and steep menu prices!
People are flocking to In-N-Out for high quality burgers at low prices. Now to Jack with Sports
The viewer is drawn in by what appears to be a sudden news alert, but the imagery makes it clear that In-N-Out is the focus of the commercial.
Ian Outt is doing really well at this year's Fasters tour
Addressing the consumer's problem, the weather reporter begins to talk about the rising price and declining quality of fast food.
Mac Donald and the rest of the competition are far behind
In-N-Out is presented as the solution, solving the consumer's problem in a way distinct from its competition.
They can't keep up with his consistent low scores and quality shots
Transition to a sports broadcast with similar themes, highlighting In-N-Out in the form of an imaginary golfer named 'Ian Outt'
Again, focusing on In-N-Out's superiority over their competition, with humorously exaggerated scores. Reference to competitors, specifically McDonalds, to emphasize their perceived lack of quality. 
The anchor goes into detail about the positive aspects of Ian Outt's game, a direct reference to the positive aspects of In-N-Out's food. Note campaign themes of consistency, quality, and value.

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