Customer Journey Map for HR Hailey

Actualizat: 9/4/2018
Customer Journey Map for HR Hailey
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Customer Journey Mapping Lesson Plans

Cum se Creează o Hartă de Călătorie Pentru Clienți

De Aaron Sherman

Aceasta este a patra parte a ghidului nostru ilustrat de dezvoltare a produselor. O parte a dezvoltării produsului este înțelegerea clienților. Cartușul de călătorie pentru clienți este procesul de examinare a seriei de evenimente end-to-end care compun întreaga poveste înainte de produsul / serviciul dvs., utilizând produsul / serviciul dvs. și după. Aceste hărți pot deveni destul de lungi și implică mulți actori sau personaje. Ele nu pot fi chiar liniare. Examinând aceste călătorii diferite ale clienților, este posibil să identificați cazurile cheie de utilizare pe care produsul / serviciul dvs. trebuie să le facă incredibil de bine. Acest lucru ar trebui să includă tot ceea ce provoacă în prezent o mulțime de deranjament pentru clienți (adesea, fără motive întemeiate) și să utilizeze cazuri care îmbunătățesc cu adevărat oferta de bază a produselor.


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Storyboard Descriere

Customer Journey Map / Customer Journey Mapping

Storyboard Text

  • Acme Co has a Morale Problem
  • Employee retention rate is becoming a problem.
  • HR Hailey Begins to Research Ideas
  • Improve Company Moral
  • Ten Quick and Cheap Tips to Improve Company Morale
  • SoLoMoFoo is First Discovered
  • Ten Quick and Cheap Tips to Improve Company Morale
  • Workplace Social Food Sharing Network
  • Call to Action to Get Started
  • • Share Free Food at Work • Increase Sense of Community • Quick and Easy to Get Started
  • Email Setup Instructions
  • HR Hailey is informed by the CEO that morale in the company is low, and this is causing employees to quit.
  • IT Ivan Recieves a Notification
  • To: IT IVAN
  • HR Hailey would like you to install and deploy SoLoMoFoo to your company. This should take about ten minutes and is completely painless. Thanks, SoLoMoFoo Team
  • HR Hailey doesn't know what she is looking for and starts by reading a few blogs looking for tips and tricks.
  • The Following Week
  • Is it just me, or is work more fun now that SoLoMoFoo is causing all these impromptu snack breaks?
  • The idea of sharing food and creating more of a community in the office intrigues HR Hailey.
  • One Month Later
  • After reading the SoLoMoFoo website, HR Hailey is even more convinced this is a great product and emails instructions to IT Ivan.
  • Well Deserved Praise
  • Our latest employee happiness survey is the best it has been in months. Thank you!
  • IT Ivan receives an email with instructions and is easily able to setup and deploy SoLoMoFoo.
  • Acme Co. has really gotten into using SoLoMoFoo and lots of great conversations are happening in the kitchen.
  • HR Hailey reviews the usage of SoLoMoFoo to really see how much people are using it.
  • People are using SoLoMoFoo a lot.
  • Charlie the CEO invites HR Hailey into his office to congratulate on her on quickly and cost effectively improving team morale.