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A quick narrative to illustrate an analysis using Porter's Five Forces framework.
For a long time Ben has thought about opening his own bar. He has experience in the industry, good management skills, and an entrepreneurial spirit.
He's worried it won't be successful though. He's seen a number of bars in other places go out of business in the first few years.
Ben decides to do a five forces analysis to better understand the business environment. He uses Storyboard That to organize his research, analyze competition, and inform his business plan.
Storyboard That's presentation options help him explain his idea to potential partners, and even secure a small business loan.
Because he did his research and prepared, Ben picks a great location for his bar, and he has realistic plans for expenses and cash-flow. He is the proud owner of a successful small business.
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