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Video: Open on the McKinney's walking into a Sears store. SFX: Instrumental, upbeat pop style music in the background.
Video: Cut to Mom daughter going to the clothes section and you see Mom & Daughter smiling and talking. SFX: Soft, easy musical background.
Video: Cut to Father and son going to the tools/electronics section. Father and son engaging in each others electronic finds. SFX: Soft, easy musical background.
Video: Cut to the inside of the store and see families everywhere from the Baby Section to the Tools and Auto Section. SFX: Softer instrumental music
Video: Cut to the family uniting and they each have an item for checkout. SFX: The music begins to pick up as it was in the first clip
Video: Cut to the McKinney's leaving and the Sears logo ends the 30 second ad. SFX: Music fades and ends with a happy upbeat sound.
Sears The American Store for the American Family.
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