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Storyboard Description

VIdeo For Arts Alive Target Audience: Latent publics - students and faculty at San Diego State University that are not aware of Arts Alive SDSU Aware publics - people who know about Arts Alive SDSU but are not actively involved Active publics - people who are active but are not yet an ambassador of Arts Alive SDSU Messaging strategy: Use an appeal to pathos to make the on-campus SDSU community passionate about Arts Alive SDSU. Explanation for why we didn’t use script: We felt no script would put an emphasis on the visual aspects of our storytelling accompanied with a catchy song to make the video more social media friendly and engaging.

Storyboard Text

  • Clock ticks to 1a.m.
  • Student Studying in the Library
  • Cell Phone
  • It's Time #ArtsAliveSDSU
  • Audio: Quiet background with 'tick, tick TICK'
  • Leaves Library
  • Student is studying in Love Library as eh clock strikes 1a.m.
  • Girl In Dorm Room
  • Cell phone vibrates. Text Reads "Its Time. #ArtsAliveSDSU"
  • It's Time #ArtsAliveSDSU
  • Student packs up books and leave library in a hurry.
  • Student listening to music in dorm room. Underlying pop music... ding from phone interrupts song.
  • Shot of cell phone with same message. Girl in room texts back... I'm on my way.
  • On my way!
  • Faculty Mopping
  • Cell Phone of Faculty
  • #ArtsAliveSDSU Wanna Come?
  • Don't Start Without Me
  • Running to Sundial Courtyard
  • Faculty Janitor Mopping the West Commons
  • Image of Dark
  • Text reads: #ArtsAliveSDSU Wanna Come?
  • Diversified Group of Students and Faculty run to the courtyard.
  • Image of darkness... students looking around obviously waiting for something. A drum is then heard as a counting down 3...2...1
  • Students simultaneously begin dancing to techno/dance music
  • Arts Alive... Bringing people together, anytime, anywhere
  • Camera pans to sky and fades to black. THen reads: "Arts Alive... Bringing people together, anytime, anywhere."
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