You can find this storyboard in our article for Negotiation Preparation Guide.

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NextWidget SWOT

NextWidget SWOT

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Storyboard Description

how to negotiate - example SWOT Analysis of the fictional start-up NextWidget

Storyboard Text

  • Strengths
  • Weaknesses
  • • Multi-talented staff • Valuable IP • Low overhead • Well executed agile development
  • Opportunities
  • NextWidget S.W.O.T.
  • • Limited expertise in manufacturing • Low margins • Limited compatibility environment
  • Threats
  • It's great! You should definitely get one!
  • Have you seen the new smart-widgets?
  • I've been thinking of getting one. Do you like yours?
  • Welcome to the 1st Annual Smart-Widget Conference!
  • • Demand projected to increase over the next 5 years • Could integrate well with major SaaS ecosystems • First mover in smart-widget market
  • • Field is open to competition • Compatibility environment could disappear
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