Personas
Storyboard Description
Persona for digital marketing
Storyboard Text
- Brainstorm Persona Types
- Generate a list of types of people connected to your product or service.
- Buyers
- Installer
- Repair person
- Resellers
- IDEAS
- Competitor
- Regulator
- Partner
- User
- Research and Interview
- Find people of each type and interview them about pain points and product use.
- Write a detailed description of each person. What do they care about? How do they currently solve the problem?
- Write Personas
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- Team Sort/ Prioritize
- Gather the team (business and tech) to card sort the profiles. Use a target or triangle approach.
- Secondary
- Tertiary
- Primary
- Discuss
- Ask questions like: "Are these the same?" "What if we swap these two?"
- Finalize, Print, Distribute
- Print the final primary profile for every team member to reference daily during the project.
- Persona
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