Multichannel marketing is the concept of reaching prospective or current customers through varying marketing channels, both direct and indirect.
Multichannel marketing is extremely important for attracting a large and diverse demographic of customers. Marketing your product across various channels such as emails, posters, direct sales calls, billboards, catalogs, etc. allows you to be wherever your potential customers are. As technology increases, more and more possible marketing channels become available, causing potential customers to spread out into marketing outlets that best suit their needs. Since customers have more choice in where to search for new products, multichannel marketing is even more important to make sure your advertisement is wherever they are looking.