Steps to Create Personas
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Sådan Opretter du Bruger Peronas
Af Marissa Martinez
Personer er visuelle historier, der beskriver de faktiske kunder. Personer tegner et detaljeret billede af brugeren, hvad de vil opnå, hvilken viden eller færdigheder de måske eller måske ikke har, og hvorfor visse ting kan være vigtigere for dem. De produkter eller tjenester, du designer, forsøger at løse disse kunders problemer. Personas hjælper holdet med at fokusere på brugercentreret design.
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Storyboard Beskrivelse
Use these steps to engage your team to create personas for your product or service.
Storyboard Tekst
- Brainstorm Persona Types
- BuyerResellerRepair PersonInstallerCompetitorPartnerUserRegulator
- Research and Interview
- Write Personas
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- Generate a list of types of people connected to your product or service.
- Team Sort / Prioritize
- Find people of each type and interview them about pain points and product use.
- Discuss
- Write a detailed description of each person. What do they care about? How do they currently solve the problem?
- Finalize, Print, Dristribute
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- Gather the team (business and tech) to card sort the profiles. Use a target or triangle approach.
- Primary
- Secondary
- Tertiary
- Ask questions like: "Are these the same?" "What if we swap these two?"
- Print the final primary profile for every team member to reference daily during the project.
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