User Flow: Definition and Examples

User flow is the standard path taken by a user on your website in order for them to complete a certain task

User flow deals with a lot of UX (user experience) and UI (user interface). It is the journey a typical user will take while on your website in order to achieve their goal. A simple, sensible user flow can drastically increase conversion rates while a difficult and hard to navigate user flow will seriously hinder growth. An example of a standard and simple user flow could be: the home page, to a free trial start, to the account dashboard, to the purchase page, and finally to the payment page. This user flow allowed the user to see what your product was via the home page, try the product for free, see what a paid account would look like, view the pricing, and finally purchase. A general rule of thumb is a user should not have to make any more than 3 clicks on a website when trying to access a certain page.

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Create a User Flow*

Frequently Asked Questions about User Flow: Definition and Examples

What is user flow in web design?

User flow in web design is the path a user takes through a website or app to complete a specific goal, such as signing up or making a purchase. It helps designers create easy, logical steps for users to follow.

Why is understanding user flow important for students and teachers?

Understanding user flow helps students and teachers create digital projects that are easy to use, improving the experience for everyone. It teaches problem-solving and critical thinking by focusing on how people interact with technology.

How do you create a simple user flow diagram?

To create a simple user flow diagram, list the main steps a user takes to reach a goal, then draw arrows connecting each step in order. Use shapes like circles or rectangles for each action or decision point.

What is the difference between user flow and user journey?

A user flow shows the specific steps a user follows in a digital product, while a user journey is a broader look at the user's overall experience, including emotions and interactions before and after using the product.

Can user flow diagrams help improve classroom projects?

Yes! Using user flow diagrams in classroom projects helps students plan and organize their ideas, making digital assignments and presentations clearer and more effective for their audience.