Ad Ethics Dilemma - Marketing and Advertising Template
Süžeeskeem Kirjeldus
Six-cell template for storyboarding an advertising dilemma: the situation, two options, who is affected, the rules, and the decision.
Süžeeskeem Tekst
- Libisema: 1
- 1. The Situation
- What happened, and what choice has to be made?
- Libisema: 2
- 2. Option A
- What is the first choice? Why is it tempting?
- Libisema: 3
- 3. Option B
- What is the second choice? Why is it tempting?
- Libisema: 4
- 4. Who Is Affected
- Who does each option help or hurt?
- Libisema: 5
- 5. The Rules
- What law, rule, or value applies?
- Libisema: 6
- 6. The Decision
- What do you choose, and why?