Customer Persona - Entrepreneurship Example
Süžeeskeem Kirjeldus
TagBack customer persona: Maya, a busy parent, shown through her situation, goals, frustrations, where to find her, and what makes her buy.
Süžeeskeem Tekst
- Libisema: 1
- Name and Picture
- Maya, 41, parent of two middle schoolers, "the family's lost-and-found department."
- Libisema: 2
- Situation
- Works full time, shops online at night, has a tight back-to-school budget.
- Libisema: 3
- Goals
- Keep her kids' things from disappearing; spend less on replacements.
- Libisema: 4
- Frustrations
- "I've bought three water bottles since August." Marker names wash off.
- Libisema: 5
- Where to Find Them
- The school's parent newsletter, back-to-school night, class group chats.
- Libisema: 6
- What Makes Them Buy
- TagBack name labels
- Under $10, works on clothes, and doesn't show her child's phone number.