Kui valmistub tulevikus ettevõtted tegelevad strateegilise planeerimise. See protsess vaatleb tegureid nii seest kui ka väljastpoolt ettevõtet ning sageli töötab SWOT-analüüsi või muu sarnase raamistiku, korraldada teabe põhjal. Strateegiline planeerimine, mis uurib väliste tegurite nimetatakse keskkonna skaneerimine.
PEST analysis example with storyboards- business and strategic analysis
Süžeeskeem Tekst
Libisema: 1
Political
• Domestic widget licensing bill to be voted on• Privatization of Swedish widget industry imminent
Libisema: 2
Economic
• Widget raw materials prices projected to rise over the next 5 years• Local unemployment very low (may increase turnover)• Inflation rate is falling again
Libisema: 3
Social/Cultural
Sold
• New immigrants more likely to need widgets• Widgets continue to be viewed as traditional• Sustainable widget production more important to consumers• Retiring boomers (less likely to replace widgets)
Libisema: 4
Technological
Widgeter Mk. IV
• Mk. IV widgeter currently cuts raw materials by up to 2%• Little RD funding for widget innovation• Little room for further automation of widget manufacturing