Ad Agency Pitch - Marketing and Advertising Template
Kuvakäsikirjoitus Kuvaus
A six-cell template for storyboarding an ad agency team pitching a campaign to a client, one role per cell.
Kuvakäsikirjoitus Teksti
- Liuku: 1
- Account Manager
- Account manager: what is the client's goal, and who is the audience?
- Liuku: 2
- Copywriter
- Copywriter: what is the big idea? Write the headline.
- Liuku: 3
- Art Director
- Art director: describe the look of the ads.
- Liuku: 4
- Media Buyer
- Media buyer: where will the ads run, and what will they cost?
- Liuku: 5
- The Client's Question
- Show the client's tough question.
- Liuku: 6
- The Team's Answer
- Show your team's answer and the next step.