Lors de la préparation pour le futur, les entreprises s'engagent dans la planification stratégique. Ce processus examine les facteurs à l'intérieur et à l'extérieur de l'entreprise et utilise souvent une analyse SWOT, ou un cadre similaire, pour organiser les informations générées. La planification stratégique qui examine les facteurs externes s'appelle balayage environnemental.
Strategic Planning and management & environmental scanning - PEST
Texte du Storyboard
Glisser: 1
Raw Materials
Increased cost of mineral rights is not offsetting lower personnel and equipment costs for new deposits. Raw material costs are projected to rise over the next 5 years.
Glisser: 2
Inflation
Inflation rates of the dollar are low and trending down. This has no direct impact on widgets, but could impact exchange rates in the next year.
Glisser: 3
Global Economy
The global economy continues to be healthy, but EU instability and economic downturns in Brazil, Russia, and Saudi Arabia threaten to disrupt growth.
Glisser: 4
Interest Rates
First National Bank of Anytown
Interest rates remain low. Credit is readily available for business expansion.
Glisser: 5
Local Unemployment
Several of our primary manufacturing locations are experiencing very low unemployment. This could increase turnover and/or wages in the near future.