TripAdvisor

Big Bets, Small Steps: How to Win Product Roadmaps
What strategy can help us achive product Growth
Ravi Mehta
I say Big Bets Small steps
Increasing in Paid search Costs due to Booking, Expedia Trviago.
Organic SEO and content loop hitting diminishing returns as Googles priority shifts to paid SEO
Major Hotel chains are consolidatingTrip Advisors Hotel segment (85% revenue) is facing headwinds due to competitors
Year 2015 + Problems for Trip Advisor
What strategy can we pick

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