Mountain Man 1

Mountain Man Brewing Co.Est. 1925
Look son, we've survived this long because we do one damn good lager and that is it.
Let's keep it that way.
West Virginia's Beer
Mountain Man Brewing Co.Est. 1925
Light beer drinkers in their late 20s and 30s know us - it could be our light beer they're drinking.
We can't afford to keep it this way.
Our key customer base is shrinking while light beer drinkers grow.
Our homegrown roots are our edge on the big guys...
We can't compete with the big guys!
What if light beer sales just eat into our lager sales?
Don't change our favourite beer!
Female Beer Drinkers
Light Beer
Mountain Man Lager
and use our existing brand recognition in the northeast..
avoid eating into our lager sales....
So we need to...
Mountain Man Brewing Co.
while staying out of the big guys' way.
Anheuser-Busch
by attracting a younger demographic...
Miller
Coors
21-27
Got it! While the big guys are focused on them...
...we focus on these guys.
28-40
So we remind them of their adventurous side.
They're settled with more responsibilties but are still young and fun.
How do we do that?

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