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Customer Journey Map - Entrepreneurship Example

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Customer Journey Map - Entrepreneurship Example
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Opis Storyboarda

TagBack customer journey map following Maya from losing a hoodie, to buying TagBack, to telling other parents, with a feeling rating at each step.

Storyboard Tekst

  • Slajd: 1
  • Trigger
  • Maya gets a text: Jordan lost another hoodie. Feeling: 1 of 5.
  • Slajd: 2
  • Discover
  • A TagBack flyer in the parent newsletter: "Never buy the same hoodie twice."
  • Slajd: 3
  • Decide and Buy
  • She reads that no phone number is shown and orders a $10 family pack online.
  • Slajd: 4
  • First Use
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  • 
  • Maya and Jordan put tags on six items, but the instructions are confusing and one goes on crooked. Feeling: 2 of 5.
  • Slajd: 5
  • The Magic Moment
  • A classmate scans the tag on the bus; Maya gets a message and the hoodie is home that night. Feeling: 5 of 5.
  • Slajd: 6
  • After
  • Maya posts in the class group chat; three parents order.