PEST
Ažurirano: 12/20/2016
PEST
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PEST Analysis

PEST Analiza

Natanael Okhuysen

Pri pripremi za budućnost tvrtke se bave strateškim planiranjem. Ovaj proces gleda na čimbenike kako unutar tako i izvan tvrtke, a često koristi SWOT analizu ili sličan okvir za organiziranje generiranih podataka. Strateško planiranje koje ispituje vanjske čimbenike naziva se skeniranje okoliša.


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Opis Storyboarda

PEST analysis storyboard - political, economic, social / cultural, and technology

Storyboard Tekst

  • Political
  • Economic
  • • Existing and upcoming legislation • Governmental and political stability • Taxes, tariffs, regulations, labor laws, etc.
  • Social/Cultural
  • P.E.S.T.
  • • Health of the overall economy • Unemployment • Interest rates, inflation, exchange rates, etc.
  • Technological
  • • Demographics • Education, health, class structure • Cultural norms and attitudes
  • • Recent technological developments • R&D activities • Rate and scope of technological changes