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  • A community meeting is held with the mayor and community members voice their concerns regarding the new vaccine. Public health experts must provide information to the community to make informed decisions regarding vaccination.
  • NEW VACCINE IN SPRINGVILLE NOW AVAILABLE AT YOUR NEAREST CLINIC!
  • My fellow citizens, we have developed a new vaccine. Vaccination is a personal choice. What are your thoughts?
  • What about my unborn child?
  • Finally there is a vaccine to protect us!
  • I don't need it. I have natural immunity
  • Will it make me sick or protect me?
  • I am too sick. Is it safe for people with my condition?
  • What are the side effects?
  • Hi, my name is Pro.M. I am a public health researcher. We are conducting a qualitative study and would like to ask you some questions about your perspectives on vaccination.
  • SPRINGVILLE CLINIC
  • Good day, I am Dr X. We are conducting semi-structured in-depth interviews about vaccine hesitancy in Springville. You have been recruited through the advertisement placed at the clinic. Your identity will be kept confidential.
  • Sure, we will consent to participation. This will assist with the health crisis in Springville.
  • NEW VACCINE IN SPRINGVILLE, VACCINATE NOW!
  • Thank you for participating. I will ask you 10 questions about your thoughts on vaccination and our conversation will be recorded on this tape recorder and in my field journal. Let's start with the first question. Will you get vaccinated, and why?
  • VACCINATE
  • I finally transcribed all the data verbatim. MAXDA data analysis software helped to gather important notes, segments, and other analytical results. QTT supported us during the analysis phase after coding and gave relevant insights.
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  • Transcripts
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  • Transcripts
  • Transcripts
  • CODE
  • CODE
  • CODE
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  • Interpretation
  • Validity testing
  • I have identified a few limitations of our studies and have some recommendations for further research.
  • Litrature reveiws
  • I discovered a similar study done in India yielding similar results. Our analysis also correlates with registered vaccination statistics for Springville.
  • Triangulation
  • Meeting in progress
  • The study revealed that 70% of public mistrust of vaccines leads to vaccination hesitancy. Concerns raised were vaccine safety, vaccine efficacy, side effects, and religious beliefs. Some residents believe vaccines will make them sicker or that the disease is from God upon those that sin.
  • A health promotion campaign and increased vaccination sites will improve vaccination rates. Vaccinationambassadors can assist with media roll-out to grow public trust. This study can help advance further research on similar studies such as vaccine compliance.
  • The mayor meets with researchers to discuss the findings of the study and address public concerns
  • The Mayor meets with researchers to discuss the findings and address public concerns.
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